Expand the knowledge or work area. Here we go through strategy, structure, and culture. Operational development is done in relation to business development, where customer-oriented business development is put in the first room..
Three different types of business development:
- Technology-oriented business development is based on new technological opportunities to streamline, facilitate, automate, and support the operational work being carried out.
- Process-oriented business development is based on improving and streamlining the working methods and processes that form the basis of the business.
- Customer-oriented business development means that we strive to develop the business based on its ability to meet the needs and expectations of the customers, ie the ability of the business to create value for its customers and thereby deliver the right quality.
Tangible business development: Vision, mission, target strategy and tactics
To achieve success, all dimensions must be included in business development activities. Strategy, structure, and culture need to be considered and managed simultaneously. Customer needs, process-related factors, and technical possibilities are all important and should all be utilized thoughtfully. Dividing the development work and working with individual dimensions easily leads to incorrect priorities and missing effects.