Changing conditions is nothing new. If we look back over the past 50 years, the outside world has changed quite significantly.
We are many who have already established that a paradigm shift is on the rise with digitalization and the Industrial Revolution 4.0. But a major event, some form of “tsunami” is often required for it to take off. The corona epidemic may well be the catalyst that accelerates development for this time.
When it comes to business development it is a concept that comes to its full right when things start to move. In the first place, business development is about adapting the business to the customer’s needs and expectations.
When conditions change completely or partially people will see and behave differently than before. But the moments of turmoil that arise at uncertain times, which lead to fear, worry, and uncertainty, are at the same time “perfect raw materials” that can be converted into high-octane fuel through proper management and thus transformed into driving power.
If we handle the situation properly we can find solutions and innovations to deal with the challenges and problems we face. But it takes courage and action. As a leader or co-worker, it is everyone’s task not to fall into long-term discouragement and distress. Everyone bears responsibility for keeping the boat afloat.
Just as with design and art, it is rarely nature that impresses the architect, but the architect who takes the impression of nature. If we ask nature, it is not necessarily the strongest that survives, but the most adaptable one.